Start with a smart, fact-based plan
In 4-6 weeks, we conduct a detailed assessment that delivers the program
you need to make online marketing work for your company.
1Who am I trying to sell to and what should I be telling them to cause them to buy?
Target & Message
Many businesses already have a good idea who their target customer is. But that idea doesn’t always translate into a persuasive website, an informative blog or an engaging social profile. The way you think about your product or service is probably not the way your customer thinks about it.
We can help you discover what language your customers are using online to find your offering and speak in way that helps them to learn, participate and buy.
2Who are my top online competitors and what is really working for them?
Competition
Some people think an online competitor is someone offering the same product or service they do. Wrong. Your top online competitors are those who attract the largest number of your potential customers.
We help you use your competitors’ success to your advantage. With the right tools and know-how, you can pick apart your competitors online marketing plan and create a proven strategy for winning customers.
3How am I performing right now in online marketing and is there potential to do a lot better?
Performance
In our experience, a lot of companies don’t really know their potential in online marketing, because they haven’t taken the time to discover who their competition is and how they measure up.
We will take a deep look at your competition, uncovering where they are getting their online traffic and how much it is costing them. That knowledge doesn’t come easy. We invest thousands of dollars a month in tools and research to find it out. But once the process is done, you will uncover hidden opportunities for winning new business in your market, and you’ll have a solid online marketing plan to execute.
4What does it cost me to acquire a customer online?
Cost/Acquisition
This isn’t as tough to figure out as you might think. With online marketing, every click, call, and visit can be tied back to a source and an expense, giving you a more accurate cost per acquisition than traditional marketing channels.
In our assessment, we usually discover that online marketing, done right, can be one of the most affordable ways to acquire a new customer. We have seen online marketing campaigns bring customers at one-tenth the cost of radio and TV. And combining online with traditional advertising can produce phenomenal results. Cost per acquisition will be the driving force for your online marketing plan.
5How do I create and run an online marketing program that brings results?
Marketing Program
In today’s online landscape, that requires not putting all your eggs in one basket. You need to have multiple online channels bringing you customers. And you have to integrate them for higher performance.
Our assessment will lay out a detailed online marketing program for the next twelve months. That includes your top priority initiatives, when to implement them, and where to allocate your online marketing spend for the best return on your investment.
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