Did you know 36.1% of Americans older than 13 have smart phones? And of those 36.1% of Smartphone users, 66% of them check their e-mail on their mobile device at least once a day. 55% of those people will take action from an e-mail on their phone. The amount of e-mail, ads and marketing campaigns that appear on the screens of mobile devices day to day is huge, yet not many businesses are taking advantage of this new channel.

Before you start a mobile-friendly e-mail marketing campaign it’s important to look at your audience. Many e-mail campaign software programs let you monitor your traffic and click-through rates to understand how many people are looking at your e-mail on their phones. After you try your first campaign, check the numbers again to see if it’s a viable marketing strategy. Read More…..

Most businesses – big or small – need to pay attention to their social media presence. Given the rise of social channels like Facebook, Twitter, blogs, and message boards, marketers must pay attention to their brand in social media. Don’t take our word for it. Alexa, a web measurement company, ranks Facebook as the second most trafficked site in the world. Experian’s Hitwise goes further and ranks Facebook ahead of Google. Even more interesting, Facebook and Youtube – two social media powerhouses – combine for 12% of all traffic online.

Regardless of which source you choose to believe, the simple fact is that social media is a big traffic, awareness, and lead generator for businesses and ignoring them is foolhardy. So how do you think about your social media presence? We believe there are two broad approaches to thinking about your social media presence – Read More…..

The Content Marketing Institute (CMI) and MarketingProfs just published their B2B Content Marketing: 2012 Benchmarks, Budgets & Trends.  Some good insights into upcoming business-to-business internet marketing trends have come out of this study.  The big takeaway is that content marketing is becoming a much larger part of selling B2B products and services.  If you’re new to online marketing, “content marketing” is the practice of using expert or authoritative content (like case studies, white papers, webinars) to get the word out about your product or service.  The idea is to provide useful and somewhat unbiased information to your target audience that addresses a particular problem or need, and use that opportunity to introduce your product or service, which, of course, solves that problem.

They surveyed a bunch of B2B social media marketers, and here’s what they found:

• B2B marketers, on average, use 8 different content marketing tactics (wow!)
• 60% of them say they are going to spend more on developing and distributing content in the next 12 months
• And that spend, right now, represents over a quarter of their marketing budget

What does this mean to you if you’re selling to businesses right now? Read More…..

White Label Marketing has been running a webinar the last few weeks about online marketing and advertising for accountants.  Why?  Well, one reason is there aren’t many strong advocates for online marketing among you CPA’s, and we want to share with you the value of online advertising for your firms.  And there is value, real value that pays back in a better reputation for your firm and more prospective clients.  We conducted a 6-week study that produced ample evidence of how leading accounting firms are using internet advertising to reach more potential clients and build their reputation.  Based on that research, here are some “no-bull” things we believe every accounting firm (from the one-man shop to the multi-national) should be doing in online advertising.

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If you’re new to social media, you may be wondering: What’s the difference between a connection, a friend and a “like”?  Since when is @ a valid way to start a sentence? What is a vanity URL? If you’re super new, you may still be wondering: What in the world is a tweet, and when did it become a verb? Social media has resulted in a host of new terms that every online marketer should know. And some of those terms can overlap and get confusing. So here’s a simple social media glossary a la White Label Marketing to help you stay in the loop:

@ (Twitter): Used to call out usernames in Tweets. When a username is preceded by the @ sign, it becomes a link to a Twitter profile. Example: Hi @whitelabelmktg!

1^st Degree Connection (LinkedIn): Someone in your network that you know on a personal or professional level. Read More…..