By Sara Levitt
Did you know 36.1% of Americans older than 13 have smart phones? And of those 36.1% of Smartphone users, 66% of them check their e-mail on their mobile device at least once a day. 55% of those people will take action from an e-mail on their phone. The amount of e-mail, ads and marketing campaigns that appear on the screens of mobile devices day to day is huge, yet not many businesses are taking advantage of this new channel.
Before you start a mobile-friendly e-mail marketing campaign it’s important to look at your audience. Many e-mail campaign software programs let you monitor your traffic and click-through rates to understand how many people are looking at your e-mail on their phones. After you try your first campaign, check the numbers again to see if it’s a viable marketing strategy.If you use your phone to check e-mail like I do, you probably don’t even spend time looking at sites formatted for computer screens. Once you’re done zooming in and out you’ve forgotten what you were looking for. So how do you lay out an e-mail campaign for your mobile customers?
If you’ve mobile campaign is successful, build a mobile e-mail list that only gets the small version of the regular e-mail. This will help you cater to a specific group of people and therefore increase your leads.
Have you gone mobile? Tell us about it in the comment section below.